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DIGITAL MARKETING SYLLABUS




          WEBSITE CREATION & DESIGNING
  • Create News letter
  • Track Campaigns
  • Deliver ability tests
  • Send your campaign

    •     SEARCH ENGINE OPTIMIZATION 
            Website Planning and Creation

    • Domain Name Registration
    • Things to do before registering a domain name
    • Hosting and its types
    • Website wire frame and architecture
    • Important things to consider before developing a website
    • Importance of responsive website designing
    • Website competitor analysis
    • Website navigation and optimizing according to user friendly interface
    • How to develop the website according to S.E.O standards
    • Website blog integration and its importance

           Introduction to S.E.O

    • Mobile advertising
    • Different types of search engines and their meaning
    • How search engines work
    • What is crawlers, robots and spiders
    • How to choose a best search engine
           Keyword Research


    • What is a Query or Keyword research
    • Importance of choosing right keywords
    • Different types of keywords
    • Steps and to procedures to find a right keyword for a website
    • Keyword analysis
    • Keyword research using Google keyword planner

           On Page Optimization Steps


    • Introduction to On page optimization
    • Title, Description and Keywords tags
    • H1 to H6 Tags and their importance
    • Important places where keywords has to be inserted
    • Internal links and External links
    • Page naming / URL Structure / Permalink
    • Anchor Text
    • Alt tags and Image naming
    • Content Optimization and their importance
    • Robots.txt
    • URL Cannibalization
    • HTTP / HTTPS
    • Different types Sitemaps and their importance
    • Keyword Proximity, Authority, Prominence and density
    • Google analytics and Webmaster integration
    • Duplicate Content / URLs
    • W3c Validation
    • Broken link analysis
    • Bread Crumb
    • Creating effective landing pages
    • On page Audit
          Webmaster / Search Console


    • Creating webmaster account
    • Verifying webmaster account
    • Brief explanation on webmaster
    • Search Appearance
    • Google Index
    • Google Crawling
    • Search Traffic
    • Understanding queries and Average keyword position
    • Page insights
    • Google My Business


              Things not to do in S.E.O

    • Black Hat and Grey Hat meaning
    • Keyword Stuffing
    • Domain and Keyword Cloaking
    • Hidden pages, Text, Links and Keywords
    • Doorway Page and Link Baiting
              Search Engine Optimization (S.E.O)
    • What is SEO
    • Importance of SEO in Digital Marketing
    • How search engines work
    • What is crawlers, robots and spiders
    • How to choose a best search engine

              Off Page Optimization

    • Introduction to Off page optimization
    • Creating social media pages and linking to website
    • Website to submission to search engines
    • Submission guide lines and their steps
    • Directory submission
    • Social book marking
    • Photo Sharing
    • Video Sharing
    • Document Sharing
    • Business listing submission
    • Content Marketing and its importance
    • Article submission
    • Press release submission
    • Forum posting
    • Guest posting
    • Question and answers
    • Classified Submission
    • Info graphics sharing
    • Web 2.0 submission
    • What is back links / Link building
    • Importance of back links / Link building
    • Marketing Strategies to build quality back links
    • Competitors back link research and submission
    • Submission to do follow websites

           Google Algorithms and updates


    • Algorithm & Google Panda
    • What is Search Engine Algorithms?
    • How Algorithms Works?
    • Search Engine Penalties and Recoveries
    • Google Panda Algorithm?
    • What is Google Penguin
    • What is Google E.M.D Update
    • How to save your site from Google Panda
    • Recover your site from Panda, Penguin and E.M.D

          Appendices

    • Google Ranking Factors
    • S.E.O Tools
    • Optimizing for Major Search Engines
    • Maintaining S.E.O
    • S.E.O Check List
    • Interview Questions and Answers




           SEARCH ENGINE MARKETING (S.E.M)

              Fundamentals
    • Introduction to Ad-words
    • Benefits of Ad-words
    • Ads Appearance
    • Quality of campaign
    • Payment
    • Campaign types
    • Bid, Audiences & Ad groups
    • Tools to measure results and campaign optimization

          Search Network


    • Keyword Research
    • Keyword Matching and selection
    • Ad formats & Extensions
    • Ads, site quality and quality score
    • Keyword, bidding, targeting – Ad-words tools+
    • Performance monitoring and reporting
    • Optimizing performance
    • Reports, Evaluating and auction insights
             Display Advertising


    • About Display Ads
    • Using ad formats and ad-words gallery
    • Display ads on YouTube
    • Ad formats and targeting on Youtube
    • Optimizing Content on Youtube
    • Display ads on mobile devices
    • Overview of ads on mobile devices
    • Ad formats and appearance
             Video Advertising
    • About video advertising
    • Benefits of Video Advertising
    • Planning and Implementation
    • Creating video channel and using video editor
    • Campaign creation, management and performance
    • Ad formats, targeting and remarketing
    • Generating Reports
    • Reporting and ROI
              Mobile Advertising

    • Mobile advertising overview
    • Ad formats and campaign creation
    • Bidding, keywords and targeting
    • Extensions and Mobile Display
    • Tracking and analytics
    • Measurement and optimization

             Live Projects

    • Work on Live Projects
    • Ad-words Editor
    • Case Study
    • Institute Test
    • Quiz
    • Google Ad-words Certification Test



     
                 GOOGLE ANALYTICS
    • Introducing Google Analytics
    • Why Google analytics?
    • How Google Analytics works
    • Google Analytics setup
    • How to implement google analytics code
    • Reporting in Google Analytics
    • Overview of Reports in Google Analytics
    • Understanding the Report
    • Exporting Your Data from Google Analytics
    • Drilling down Into Reports
    • Identifying Co-relation Between Two Metrics
    • Secondary dimensions
    • Real time Reports
    • Acquisition Report Demystified
    • Behaviour Reports
    • Understanding the Dashboard
    • Customizing the Dashboard
    • Developing a Customized Dashboards
    • Goals in Google Analytics
    • Introduction to Goals
    • Different types of goals
    • Setting up Goals
    • Conversion Path Setting
    • Configuring Goals
    • Funnel Goal Implementation
    • Analyzing Goals Using Standard Reports
    • Recap of Google Analytics Reports and Tools
    • Finding Actionable Insights
    • Additional Web Analytics Tools
    • Unique Visitors
    • Data Collection Overview
    • Website Data Collection
    • Mobile App Data Collection
    • Importing Data into Google Analytics
    • Building Reports with Dimensions and Metrics
    • Developing a Customized Dashboards
    • Goals in Google Analytics
    • Introduction to Goals
    • Different types of goals
    • Setting up Goals
    • Conversion Path Setting
    • Configuring Goals
    • Funnel Goal Implementation
    • Analyzing Goals Using Standard Reports
    • Recap of Google Analytics Reports and Tools
    • Finding Actionable Insights
    • Additional Web Analytics Tools
    • Unique Visitors
    • Data Collection Overview
    • Website Data Collection
    • Mobile App Data Collection
    • Importing Data into Google Analytics
    • Building Reports with Dimensions and Metrics
    • Developing a Customized Dashboards
    • Goals in Google Analytics
    • Introduction to Goals
    • Different types of goals
    • Setting up Goals
    • Conversion Path Setting
    • Configuring Goals
    • Funnel Goal Implementation
    • Analyzing Goals Using Standard Reports
    • Recap of Google Analytics Reports and Tools
    • Finding Actionable Insights
    • Additional Web Analytics Tools
    • Unique Visitors
    • Data Collection Overview
    • Website Data Collection
    • Mobile App Data Collection
    • Importing Data into Google Analytics
    • Building Reports with Dimensions and Metrics

          
             SEARCH AD-WORDS CERTIFICATION


        Fundamentals


    • Introduction to Adwords
    • How to use Google adwords for business
    • Importance of Google adwords
    • How to create account
    • How to make payment
    • Types of Campaigns
    • How to segregate campaigns, adgroups and ads
    • How to reduce CPC for a campaign
    • Bidding options
    • Ads Appearance
    • A/B Splot Testing & Multiple Ad Copies
    • What is Ad rank
    • How to measure a quality of a campaign
    • Tracking Conversions

            Search Network


    • Importance of Search Network
    • Keyword Research
    • Keyword Matching Process
    • Ad formats & Extensions
    • Ads, site quality and quality score
    • Keyword, bidding and targeting
    • Dynamic Search Ads
    • Call Only ads
    • Location Targeting
    • Performance monitoring and reporting
    • Optimizing performance
    • Reports, Evaluating and auction insights
    • Keyword insertion & count down timer setting
    • Ad Preview and Diagnosis Tool


              Display Advertising

    • What is Display Advertising
    • When to choose display network
    • Meaning of Google Display Network (GDN)
    • Types of Bidding options available
    • Different ad formats under GDN
    • How to find Google partner websites
    • Difference between Image, Responsive and Video Ads
    • Targeting Objectives under Display Network
    • Placements meaning and when to use it
    • Display Keywords
    • Topics objective
    • Google Sponsored Promotion Ads
    • How to set up conversion Tracking for Display Network
        Video Advertising
    • About video advertising
    • Benefits of Video Advertising
    • When to use Video Advertising
    • Planning and Implementation
    • Creating video channel in YouTube
    • optimizing the video channel
    • Linking Video channel
    • Campaign creation, management and performance
    • Ad formats, targeting and remarketing
    • Objectives under video advertising
    • When to bumper ads
    • Video advertising policies
    • Generating Reports
    • Reporting and ROI


             Mobile Advertising
    • Mobile advertising overview
    • How to set up mobile marketing campaign
    • How to promote mobile app installs
    • How to promote mobile app engagement
    • How to link plays store account to adwords
    • Ad formats and campaign creation
    • Bidding, keywords and targeting
    • Extensions and Mobile Display
    • Image and Video sizes
    • Tracking and analytics
    • Measurement and optimization

            Overview of Ad-words
    • Work on live projects
    • Deeply understand campaign optimization structure
    • Understand the bidding optimization
    • Expertise in creating creative ads
    • Loads of live assignments
    • Keyword Planner
    • Display Planner
    • Ad words Editor
    • Case Study
    • Ad-words Certified Professional
    • Search advertising certification
    • Display advertising certification
    • Video advertising certification
    • Mobile advertising certification



                    EMAIL MARKETING

             WHAT WE DO
      • Responsive Email Design
      • Email Copy writing
      • Campaign Production & Deployment
      • Automated Email Marketing
      • Fully Managed Email Marketing
      • Email List Cleaning


            HOW WE DO
      • Create News letter
      • Track Campaigns
      • Deliver ability tests
      • Send your campaign



                SOCIAL MEDIA MARKETING (S.M.M)
      • Social media strategy development
      • Social media advertising management
      • Social media content creation
      • Strategy development
      • Advertising management
      • Community management
      • Effective content creation
      • Measurement & Reporting 





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