Search Engine Guidelines Or Webmaster Guidelines

Basic principles of search engines

1)      Make pages primarily for users, not for search engines.
2)      Don't deceive your users.
3)      Avoid tricks intended to improve search engine rankings.
4)       A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee.
5)      Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
6)      Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

 Search Engines General Guidelines  Will Help Google Find, Index, And Rank Your Site
You Need To Pay Very Stronge  Attention To The Quality Guidelines 
The Illicit Practices That May Lead To A Site Being Removed Entirely From The Google Index Or Otherwise Affected By An Algorithmic Or Manual Spam Action. 
 If A Site Has Been Affected By A Spam Action, It May No Longer Show Up In Results On Google.Com Or On Any Of Google's Partner Sites.
  Guide line ass bellow
General Guidelines
 Quality guidelines
  Specific guidelines
General guidelines :
                                          Help Google to find your web pages
Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.
Provide a sitemap file with links that point to the important pages on your site. Also provide a page with a human-readable list of links to these pages (sometimes called a site index or site map page).
Limit the number of links on a page to a reasonable number (a few thousand at most).
Make sure that your web server correctly supports the If-Modified-Since HTTP header. This feature directs your web server to tell Google if your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead
Use the robots.txt file on your web server to manage your crawling budget by preventing crawling of infinite spaces such as search result pages

                                    Help Google to understand your page
Design your site to have a clear conceptual page hierarchy
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Ensure that your <title> elements and alt attributes are descriptive, specific, and accurate.
Follow google recommended best practices for images ,video, and structured data

When using a content management system (for example, Wix or WordPress), make sure that it creates pages and links that search engines can crawl.

CSS and JavaScript files that affect the understanding of the pages , The Google indexing system renders a web page as the user would see it,

Make your site's important content visible by default. Google is able to crawl HTML content hidden inside navigational elements such as tabs or expanding sections, however we consider this content less accessible to users, and believe that you should make your most important information visible in the default page view.

Make a reasonable effort to ensure that advertisement links on your pages do not affect search engine rankings. For example, use robots.txt or rel="nofollow" to prevent advertisement links from being followed by a crawler.

                Help users to use your pages
Try to use text instead of images to display important names, content, or links. If you must use images for textual content, use the alt attribute to include a few words of descriptive text.
Ensure that all links go to live web pages

Optimize your page loading times. Fast sites make users happy and improve the overall quality of the web
Design your site for all device types and sizes, including desktops, tablets, and smart phones.
Ensure that  your site appears correctly in different browsers.

If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web.

2)  Quality guide lines

Quality guidelines cover the most common forms of deceptive or manipulative behavior,

Google respond negatively to other misleading practices also which are not listed here

Who spend their time looking for loopholes they can exploit.

               3)Specific guidelines

1) Automatically generated content :

Automatically generated—or “auto-generated”—content is content that’s been generated programmatically. Often this will consist of paragraphs of random text that make no sense to the reader but which may contain search keywords.
some examples of auto-generated content include:
Text translated by an automated tool without human review or curation before publishing
Text generated through automated processes, such as Markov chains
Text generated using automated synonymizing or obfuscation techniques
Text generated from scraping Atom/RSS feeds or search results
Stitching or combining content from different web pages without adding sufficient value

2) Participating in link schemes
3)Creating pages with little or no original content
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
Redirecting is the act of sending a visitor to a different URL than the one they initially requested
6) hidden text or links
7) doorway pages
 Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
examples of doorways
Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
Pages generated to funnel visitors into the actual usable or relevant portion of your site
Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy

10) Loading pages with irrelevant keywords
11) Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
12) Abusing rich snippets markup
13) Sending automated queries to Google


  1. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. “project: phone number and email address extractor

  2. Your articles are inventive. I am looking forward to reading the plethora of articles that you have linked here. Thumbs up! how to send a mass email to all my contacts