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OVER VIEW

                      WHAT IS DIGITAL MARKETING ?

Digital marketing :
Digital marketing is a process of promoting products or services through digital network is called digital marketing.
It is like oxigen for business,
Generally  two types of promotion networks are available on internet one is search engines and second one is social media .
                                                          Digital Marketing

Example of search engines

Google, Yahoo ,Bing ,AOL , , Msn,Ask etc....
Search Engines

                                                 

Example of social media

Facebook , Twitter , Linkedin , Google+ , Youtube , Pinterest , Instagram , etc....



                Types Of Digital Marketing
1) Optimization
2) Marketing

Optimization : 
The processs of making websites as per search engine guidelines to achieve top rank in search engines and more traffic on our web site is called SEO

This is a free digital marketing techniques

Generelly Optimization two types

A)  Search Engine Optimization (SEO)
why we need seo?
If your site find top on search engines reesults page your site get trust and authority.
90% of the users look for information in search engines.
80% of the people click on organic results to get their need.
Generate free traffic to our web site this will helps us to get more leads to et good revenue.

                                            a)On-page-Optimization
                                            b)Off-Page Optimization

B)  Social Media Optimization (SMO)
social media optimization deals with social media

2) Marketing

This is a paid marketing  technique

A) Search Engine Marketing
Search engine marketing deals with search engines

B) Social Media Marketing
social media marketing deals with social media

 Both, the On-page and Off-page Optimization can be done in the following three ways

·         White Hat SEO Techniques
·         Black Hat SEO Techniques
·         Gray Hat SEO Techniques

White Hat SEO Techniques

White Hat SEO as the most organic/natural way of SEO process which follows search engine rules and policies. Most of the techniques are done to please the users and not to please the search enginesThe primary goal of these techniques would be to increase the user experience and website usability.
Black Hat SEO Techniques
Black Hat SEO techniques are completely opposite to White Hat SEO techniques. Here, the process is of implementing the techniques to please only search engines without giving much thought about the users and relevance. The website might get penalized if we keep practicing such black hat techniques. This can be done through a completely automated process through bots, programs, tools etc
Gray Hat SEO Techniques

The process of doing SEO with the combination of White hat and Black hat is called Gray hat SEO


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