AdSense program policies
If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time
 If your account is disabled, you will not be eligible for further participation in the AdSense program.

Invalid clicks and impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual method
manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software.
clicking your own ads for any reason is prohibited.
Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited
Clicks on Google ads must result from genuine user interest.

Encouraging clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks
offering compensation to users for viewing ads or performing searches
Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language
Direct user attention to the ads using arrows or other graphical gimmicks
Place misleading images alongside individual ads
Place ads in a floating box script
Format ads so that they become indistinguishable from other content on that page.

Format site content so that it is difficult to distinguish it from ads.

Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favorite Sites" or "Today's Top Offers".

Content policies

Publishers may not place AdSense code on pages with content that violates any of our content policies. Some examples include content that is adult, shocking, or advocates, racial intolerance.
Pornography, adult or mature content

Shocking content

Content that threatens or advocates for harm on oneself or others

Content that harasses, intimidates or bullies an individual or group of individuals

Content that incites(ప్రేరేపించడానికి) hatred (ద్వేషం) against, promotes discrimination(వివక్ష) of, or disparages( అప్రతిష్ట) an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization(నెట్టివేయడానికి)
Excessive profanity(అశ్లీల)
Hacking/cracking content

software or other content that violates the Unwanted Software Policy

Malware or adware (advertising-supported software, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software )

Illicit(అక్రమ) drugs and drug paraphernalia(సామగ్రి)content
content that promotes, sells, or advertises products obtained from endangered or threatened species.

Online sale of alcoholic beverages

Sales of tobacco or tobacco-related products

Sales of prescription drugs

Sales of weapons or ammunition (మందుగుండు) (e.g., firearms, firearm components, fighting knives, stun guns)
Sales or distribution of coursework or student essays

Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Abusive experiences

Publishers may not place Google ads on sites that contain abusive experiences. See the abusive experiences page for more information.
 An experience is abusive if it meets any of the following conditions: 
It auto-redirects the page without user action.
It misleads or tricks the user into interacting with it. Examples include ads or other elements that:
Resemble system or site warnings or error messages.
Simulate messages, dialog boxes, or request notifications.
Depict features that do not work.
Display a “close” button that does anything other than closing the element when clicked.
Take the user to an ad landing page or other content when they click anywhere outside of the user-visible border of the element.
Open unexpectedly in a new window when the user clicks a menu or navigation link.

Copyrighted material :

AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material

Counterfeit goods

AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods(నకిలీ)
Traffic sources
Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application.

Ad behavior

Our program policies do not permit any alteration to AdSense code which artificially inflates ad performance or harms advertiser conversions. Your publisher account offers a number of options when generating the ad code, which we hope will allow you to create an ad layout that fits in with your site. In general, we recommend copying and pasting the ad code. In some situations though, we understand that modifications are crucial to a clean user experience.
Techniques to avoid
Here are some techniques you’ll want to avoid:
Hiding ad units at anytime (e.g., display:none), unless you're implementing a responsive ad unit
Implementing AdSense ad code in a way that covers content or where content covers ads

Placing ad units on a mobile site or a responsive design site in such a way which will cause content and ads to overlap

Manipulating the ad targeting using hidden keywords, IFRAMEs, or any other method
Distributing ads in emails or software

Manipulating the delivery or presentation of the ad to attract unwarranted attention (e.g., ads sliding into the screen, ads zooming in/out)
Triggering an ad click during user drag actions on a mobile web page.

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used

Site behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

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