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Your Startup Needs to Become Successful?


LEARN

1) BLOGGING
2) S.E.O
3) CONTENT CREATION
4) SOCIAL MEDIA

v  BLOGGING





Blogs are a great marketing tool for serviced apartments and accommodation providers particularly. we have come up with our top 8 great reasons for starting a blog:                                       

1)Blogs create content
2)Blogs allow you to introduce keywords, great for Search Engine                                     Optimization  (S.E.O)
3)Blogs allow you to update your content regularly
4)Blogs allow you to develop a personality for your brand and your website
5)Blogs give you a voice to inform your customers 
6)Blogs make you think outside the box and review your local neighbourhood
7)Blogs give you something to share and talk about on your social media channels
8)Blogs encourage third party links

 1)Blogs create content:-

Blogs create is the best step for learners but do it with a clear purpose that focuses on attracting readers. You could decide to share the latest and trending news in your industry with your readers (or) entertain them. In order words, your blog should inform, entertain & convince readers to buy your offers.

Starting a blog is a good way of creating content. By introducing a blog, you have the capacity to add new pages to your website on regular basis. Each new blog article is a whole new index-able page for the search engine to find & score.


It is important to make sure your blog article is focused on a single topic so you rank well in that particular area, rather than badly for a range of topics (or) keywords. When writing a longer journal make sure your blog is well structured, easy to read & divided into sections.

2)Blogs allow you to introduce keywords, great for Search Engine                               Optimization  (S.E.O):


When you create  your own blog you also have the opportunity to introduce keywords that will attract the correct audience and help with your search engine optimization .It also tells you how competitive that keywords is .Out advice is to always focus on ‘longer tailed keywords’ which have less competition but bring better quality traffic.


Avoid using the same keywords on double pages  as this can results in ‘keyword  cannibalization’. The search engine becomes confused with a number of pages covering  the same topic and as a result none of pages score well. Much better to have separate pages (or) separate blog focused on separate topics which all go on to score well.

3)Blogs allow you to update your content regularly:-

A serviced apartment (or) holiday accommodation website can be fairly static as the information regarding your apartments and your services typically does not change significantly over time. This makes it hard for service apartment and accommodation providers to add new content unless of course you have a new property to brag about.


Google and other search engine like freshness and new content scores highly. By writing a blog you gain the ability to regularly add new content to your site , something that will keep the search engines happy and will help your ranking!

4)Blogs allow you to develop a personality for your brand and your website:-

Starting a blog is a great way to give your brand personality for example if you are giving stylish serviced apartments in a cool city center, reflect that in your blog. Write about the local neighborhood, the trendy bars, restaurants & street art which are all on your doorstep include great image .Which reflect your brand and your brand position.  

5)Blogs give you a voice to inform your customers :-

As  you create your own blog, with more and more articles about your neighborhood and the great things to do in your area. You gain the opportunity to inform your customers and your peers. You also become a valuable supply of native information. Tell everyone more about you, your business and the area your business operates it. Have you just won an award has a new trendy bar opened on your street (or) is there a popular frozen desert park our across the road of these things will make your brand additional appealing and more importantly customers will be able to visualize how they can use their spare time when visiting.

6)Blogs make you think outside the box and review your local neighbourhood:-

Blogs are a great way of making you take a step back and see the bigger picture.  Go out and about talk to neighboring businesses.  Eat at the local restaurants and drink at the local bars, If you don’t already .Find out who their customers are talk to the demographic to find out what motivates them to be there. Maybe  your  neighborhood great for up and coming artists. Why not support those artists by commissioning some art to display on your premises (or) offer them some gallery space and then blog about it. 

7)Blogs give you something to share and talk about on your social media channels:

Another great reason for starting a blog is to help your social media .A blog article gives you something to talk about and share. Choose topics that people are likely to share & post them on Twitter, Face book , Google+ & LinkedIn .Add your blog to your email signature.

Take time to review a local neighborhood attraction (or) a great new restaurant in the area. Make use of the keywords and find popular hash tags to spread the word. Put your own personality into the blog. Write about your own personal  experience and make your story stand out from the crowd.
    
8)Blogs encourage third party links:-

By blogging about your neighboring businesses you will create a report with other business owners. Get to know them and keep them informed about what your business is achieving by sharing relevant blogs with them .Frequently reference the content of others in your community in your blog pages and the interact on other people’s blogs. Who   knows , they may offer your customers a special deal, write a reciprocal blog or set up a reciprocal link from their website which are all great for your business 

  v S.E.O 

If you are still new to search marketing and search engine improvement you may think that it is a complex thing to do although it would be an advanced thing ,It is crucial when it comes to making your startup visible to your target customers .

You need to learn to target your customers by use of search phrases they use while searching for products (or) services like your online.

  v CONTENT CREATION

Content is crucial once it comes to talking your startup to the world. From the text, audio to video content you post on your blog (or) social media pages, all should speak the purpose of your startup.
 Catchy headlines, video tutorials, info-graphics, and stories are the most valuable pieces of content in 2018. Those are the pieces of content you can use to provide your target customers with the data concerning your startup.

 SOCIAL MEDIA  

Social media is most important for the success of your company. Developed social media accounts either on  Instagram , Face book , LinkedIn , Twitter  etc…This is an best way to explore your product services and also create a lasting relationship with your target persons. You do not have to be on all the social media platforms, but you can select one that will be help your effectively market your company.



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