what is adwords ?


Adword is a mediator platform for advertiser and the search engines,search engines will take the inputs related to ads , from the advertisers through Adwords.
Each and every search engines contain its own Adword platform to collect the advertisers inputs to provide ads on their own and their partner sites.
Adwords work completely based on bidding process on keywords.
Example : google adwords
 Two types adword platforms are available in Google.

1) Adwords 

In adwords you can get more options and more ad formates To create ads , Need to spend more time to create and to understand the campaigns.

2) Adword Express  

In adword express less formates available and take less time to create ads , and also create with out website.

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