WHAT IS SERP 


Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements

Generally search engine result page contain two types of results one is organic and second one is paid results

Organic result :

Organic result in SEO comes from listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “Free” or “Natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

Paid results :

paid results in SEO mean the exact opposite of organic results. It generally comes from adword PPC campaign advertisements, that are displayed above the organic results.

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