ANCHOR TEXT
Anchor
text : Anchor text is the text visible on the hyperlinked content that can be clicked through. Such hyperlinked texts
link to different documents or locations that are available on the webpage (with in the site called internal links).and other relavent content sites (are called exteranl links )
These texts are often underlined and
blue in color, but different colors might be given with the changes in the HTML
code.
SEO best practices dictate that Anchor
text should be relevant to the page you’re linking to, rather
than generic text.
Anchor text helps users to connect to
diverse data that are relevant to the source page or content. Anchor texts can
be of different types such as Keyword rich Anchor, Generic Anchors, Branded Anchors, Image Anchors etc.
SEO best practices dictate that Anchor
text should be relevant to the page you’re linking to, rather
than generic text.
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