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WHAT IS ANCHOR TEXT ?

                             ANCHOR TEXT

Anchor text : Anchor text is the text  visible on the hyperlinked content  that can be clicked through. Such hyperlinked texts link to different documents or locations that are available on the webpage (with in the site called internal links).and other relavent content sites (are called exteranl links )
These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
SEO best practices dictate that Anchor text should be relevant to the page you’re linking to, rather than generic text.


Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as Keyword rich Anchor, Generic Anchors, Branded Anchors, Image Anchors etc.
SEO best practices dictate that Anchor text should be relevant to the page you’re linking to, rather than generic text.


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